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Yesterday, news broke that Innoson Motors Nig Ltd has laid off 50% of its work force, largely due to poor patronage and the harsh economic condition; no thanks to the fall of naira in the currency market.

According to the report, if things continue this way, the company might as well be on its way to folding up!

Innoson Motors is a purely indigenous automobile manufacturing firm, owned by Chief (Dr) Innocent Ifediaso Chukwuma, situated in Anambra state, South East Nigeria.

For me, the courage of this gentleman should be rewarded by the government and citizenry, by way of patronage.

The last administration of Dr Goodluck Jonathan did encourage him by purchasing IVM (Innoson Vehicle Manufacturing) automobiles for use by government functionaries . Ditto for Mr Peter Obi, erstwhile governor of Anambra state.

However, the present Federal administration of President Muhammadu Buhari and the State administration of Chief Willie Obiano have tactically stayed away from IVM automobiles.

This in my opinion, leaves much to be desired and negates the Change we seek!

If we desire to birth a new Nigeria, we must encourage indigenous manufacturers.

Annually, billions of naira is paid to Toyota and other foreign automobile firms for the importation of vehicles for use by government officials. What if those monies are paid to IVM?

Now 50% of its work force has been laid off, pushed into the labour market, increasing poverty and crime waves theretofore, while enriching the purse of Toyota, a Japanese conglomerate.

I hereby call on President Muhammadu Buhari and Governor Willie Obiano to save this prime outfit from folding up.

I look forward to a presidential pronouncement that makes it mandatory for all government functionaries, including the national assembly, to stop the importation of foreign automobiles and use ONLY made in Nigeria vehicles, as represented by IVM.

God bless Nigeria

(c) Thomas-Wilson Ikubese
15th January, 2016



  1. Anonymous

    January 15, 2016 at 9:26 am

    That’s what this government had always wanted. To crumble all that the Igbo man stands for economically.
    We are watching where all this hates will take us to.
    Naira traded for #300 to $1 yesterday.


      January 15, 2016 at 9:40 am

      The naira case is just outrageous and pathetic


    January 15, 2016 at 9:40 am

    The naira case is just outrageous and pathetic

  3. abiola elusanmi

    January 15, 2016 at 12:51 pm

    Nigerians should learn to be nationalistic, too bad it is happening to innoson now, it happend to multitrex cocoa indusyry late ladt yeat, the company went under with about n30 billion Amcom debt. Only God know how many had gone under or how many more. We should not tribalise an international and global downturn which is affecting us badly, should wr tell coscharis to stop importation of ford and a wide range of assian vehicle in his stock in trade so that innoson may survive.

  4. nwakpakpa ebenezer

    January 16, 2016 at 8:20 pm

    May God sustain him in this business.
    I love this man. When these cars are exported, with the inscription “made in Nigeria” it is not just Nigeria that would be projected in good light but the whole black race.
    The world would not see “black” as a colour or an inferior species of humans but as a display of God’s glory.
    We will have jobs at home eliminating economic refugees, overdependence on developed countries….etc

  5. Olusegun Osewa

    January 16, 2016 at 9:42 pm

    Is there any commentator here who has ever seen an IVM vehicle? We usually just talk with no basis in fact. As for me, I have not seen a Made in Nigeria car, ever.

    • amky

      January 17, 2016 at 5:38 am

      Bcos u are blind .but to save u from embarrassing yourself next time . Any car u see written IVM is innosom . They produce only for govt now

    • Cosmas Ogbusu

      January 17, 2016 at 8:42 am

      Some transporters like Young Shall Grow use IVM buses for mass transit business. The buses are seen in Lagos, Abuja, Eastern towns etc and someone is here asking stupidly if anyone has seen the vehicles. IVM also has SUV vehicles on the road. This is the problem with Nigeria. Instead of patronising our products, the first thing we say is ‘it is IGBO MADE’. Meanwhile, I’ve not heard of ‘Yoruba made’ or ‘Hausa made’ Must you extend your lies and bias to existing and incontrovertible issues?

    • Anonymous

      January 17, 2016 at 4:09 pm

      I have seen IVM MOTORS

    • Anonymous

      January 17, 2016 at 7:13 pm

      I have seen and to be honest it’s a very good one.

    • Okwumuo Nick

      January 18, 2016 at 12:18 am

      Delta State government under Uduaghan purchased the Luxury buses for Delta lines. And I tell you, the ride is sweet. I have also seen some of the buses plying from East to Lagos as well as the SUV,s.

      For those saying that he should start exporting, TATA India did not just produce and start exporting, it was Indians that used it first but in our case its different.

  6. Nelly

    January 16, 2016 at 10:17 pm

    You will wait in for that pronouncement. Innoson is not a Northernerand that is a crime in today’s Nigeria.

    Innoson should look beyond Nigeria to African countries for patronage. As for Nigeria, are too selfish to patronize one of our own.

    • Anonymous

      January 17, 2016 at 4:07 pm

      First, to the write, what brand of car are you driving? Secondly, we do not need the government to boost sales if we as individuals believe in our own produce. Thirdly, innoson should consider expiorting to other countries just like the likes of ford et al.

  7. Eze Nwagbaraji

    January 17, 2016 at 10:26 am

    Full and comprehensive patronage of Innoson by all federal and state agencies in nigeria will provide five million jobs in five years in Nigeria. Innoson is an economic trigger for indigenous technological advancement in Nigeria. Economic historians should look 125 years into the US automobile market and the role they played in American economic dominance. The auto industry advanced radio, defense, telecommunications, agriculture, construction, banking, etc. it will be economic suicide to allow Innoson collapse due to poor local patronage.

  8. Anonymous

    January 17, 2016 at 6:00 pm

    It should be a discussion for intelligent minds and informed people. I’ve actually seen it discussed at a forum where those who directly had dealings with Innoson had lots of complaints about some of the problems they experienced in the line of dealing with them. There are a number of deductions. I won’t sugarcoat it.

    1. It seems Innoson is more content with having his cars used as the official vehicle for government functionaries, than with the Nigerian public. There isn’t massive efforts to advertise and sell the products to the Nigerian Community. There isn’t enough information concerning price, models, outlets and etc out there to entice people.

    2. Another problem cited is Nepotism. Innoson has most of his kinsmen and community people in his employment. While this on one hand is good, it also encourages some sort of unambitious staff strengthening, most of whom aren’t result-driven and focus-oriented. You can easily find the members of staff, from day to day, more occupied with discussing the goings-on at the community, the Igwe’s palace, traditional festivals and etc, when discussions should have been issues-based and focused on improvement. There is a sense of “our brother’s company” pervading through the whole place.

    3. There have also been complaints from people, who sent endless emails to the company, inquiring to find out prices and models to be advised on, without getting replies even after months. This discourages patronage.

    4. There are also questions that bother on utility and durability, with some complaints about how much the car can favourably compete with other cars on the Nigerian market.

    5. There are also complaints about the rather high and exorbitant cost of the vehicles in the market. How many ordinary Nigerians can really afford to choose it over others, considering the cost implications?

    6. The Innoson brand has also not taken care of an auto-spare parts market, which is a viable concern for every car user.

    7. Generally, it seems the Innoson car company banks solely on the success of its motorcycle brand, without taking time to consider the polar differences between the two. In buying motorcycles, people do not necessarily bother so much about the make or brand. This is different from cars, where almost every buyer first considers the make or brand, before patronage.

    Having outlined the above, Innoson Motors can still re-invent itself and be repositioned to take its place as a truly serving Nigerian brand. The destination would be, not just to get the government to use it as their official vehicle, but also to have ordinary Nigerians, like you and I, choose the brand too, not just to pay lip-service to the Nigerian course, but also, because it is truly reliable, affordable and durable.

  9. bayor2k

    January 19, 2016 at 1:44 pm

    In as much as I agree with your write up  but to some extent,  don’t you think the lay off may just be in response to economic indication and probably not the patronage issue.  This incident will not only be applicable to Innosson alone as so many companies may be compelled to face this harsh reality we are in.
    In the same vein, I think you should leave the publicity of the product to the promoter of the company.   I agree we need to encourage our products but  we cant force people to embrace products simply because they are made in Nigeria.  Let quality speak for itself.

  10. ayobamidagz

    January 20, 2016 at 10:23 am

    Innosson motors, you just need to be patient. Every great thing doesn’t come in a platter of gold. With God all things are possible but while waiting, you need to get marketers to market your products, website is not a marketer. Don’t just sit down and be waiting for buyers because those cars are made in Nigeria. Reduce the price and brave up courage.

  11. AutoTitan

    January 21, 2016 at 7:18 am

    Good talk @Ayobam. Innoson was a single beneficiary of N4b funded by NAC. What else can a government do to an individual organization. I guess that this is a case of wrong fund management and poor marketing strategy. May be the product has problems too.

  12. ayobamidagz

    January 21, 2016 at 6:41 pm

    Try and get the attention of Femi Fasheru to forward a letter to the President, then target upcoming companies outside Lagos, Abuja and PH, involve state or local governments. You have to take your eyes off Federal Govt. I don’t think your products have any problems, you only need to be persevere, patient and change your strategies. I believe that when people are close to their miracles, they give up. I am a man of God and this is the word of God to your company. I don’t need anything from you, I was only moved to encourage you sir. Thank and God bless you.

  13. Ekwochi777

    January 24, 2016 at 11:42 am

    Good write up.  In a state of adversity, there are always opportunities. Innoson should find a way around the country’s present condition. I don’t think I ve ever come across an advert on Innoson motors be in social media or other means of communication. The company needs to inform the masses about his vehicles, why it is as good as toyota, Peugeot, kia, hyaundai etc. and why its better than Tata.
    The Govt. and all its agencies should also encourage him instead of spending billions n millions on toyota, kia, Peugeot,  bmw etc.
    We should patronise and encourage our own cause we are all guilty of it.
    The car should also be made affordable for an average naija to afford.

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